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Anum Rubec - Celebrating Beauty as a Lifestyle

Updated: May 23, 2022

Anum Rubec lives and breathes beauty. She is the ultimate beauty professional. When we were college students, I’ll never forget the first time she gave me direction on how to paint my nails. Her face always lit up when talking about anything beauty.

This past year her blog has taken a revamp in branding and direction, incorporating her new interests in life, including her almost 1-year-old son Zak. Anum’s forte in beauty is still front and center, but Anum is now helping others “celebrate beauty moments.”

“Whether it's a glam makeup look, a work accomplishment or a personal milestone... these are your beauty moments and they should be appreciated, cherished and celebrated,” Anum said.

After starting her first beauty and fashion blog, SummerxSkin, back in 2012, she decided to change her blog’s focus this year.

“My first brand, SummerxSkin, a beauty & fashion-based blog, launched in 2012. After six successful years and more than 500 blog posts later, I decided to change things up and get more personal with my audience,” Anum said. “In 2019 I launched WithAnum. While I still solely focus on beauty, this gives me the freedom to talk about my life & motherhood in a more candid way.”

After being in the industry for quite a while, Anum always finds ways to connect with her audience.

“I get inspired constantly, but anytime I need to get my motivation up I remember these things. Firstly, my community -- Hearing from my audience and what they'd like to see from me gets me so excited to create content. Secondly, the world around me -- I find inspiration through literally anything that I am consuming, whether it's a makeup look in a movie, a topic that resonates with me on a podcast I'm listening to, or keeping up with my favorite YouTube channels and blogs,” Anum said. “Thirdly, the work I've already put into this -- this is a huge reminder and motivating factor for me. I read some of my older blog posts or watch videos I've done and this helps me find patterns and themes that I could feature in the future.”

In a field where blogging can overlap with one’s personal life, Anum tries to find balance, by hanging out with her husband James and her son Zak.

“The one rule that I try to abide by is no work on Friday nights. We keep things light; usually order in and get cozy on the couch with a movie,” Anum said. “I really look forward to when Zak is a bit older and we let him stay up with us, so we can enjoy quality time together. Fridays will always be our thing.”

Anum has also developed a passion for fitness and cooking, things she never thought she’d be interested in.

“In the last couple of years, I've gotten really passionate about fitness and cooking. I never thought that I'd be the type to enjoy either of those things, but my spin and Pilates classes are truly my saving grace each week,” Anum said. “Similarly, I enjoy cooking because it helps me create a balanced diet for myself and my family. We love carving out some time each week to prep our lunches and plan dinners as well.”

In the upcoming year, Anum is looking forward to growing her passions of beauty and family. You’ll definitely be seeing more of Anum in 2020, and hopefully baby Zak too.


1. What’s the first thing you do when you wake up?

Brush my teeth! I cannot live without doing this first every single day.

2. What is your favorite thing to wear?

A print dress with cute booties to go with it.

3. If you could pick one word to describe you what would it be? 


4. What’s one beauty tip you would pass on?

Save your skin and bedsheets by always washing your makeup off at night!

5. Everyday is better with:

Cuddles from my boys every morning (husband, baby and dog!).


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